Why is my website not ranking, although the SEO is good? I totally understand … you've got a good looking website, you're happy with it, but you're frustrated.
No
one can find you on Google.
You could
have the foremost beautiful website within the world, but if people can’t find
it online, they won’t get any enquiries or sales.
Google is
that the favourite most visited site and directs the bulk of search traffic to
sites within the world. This is often why having a robust presence in search
results is so important.
It is really
important that you simply as a business owner understand what's wrong together
with your website and what you'll do to repair it.
After
analyzing many sites within the past few years, I acknowledged that there are
11 top reasons why your site doesn’t rank well in search results.
Reasons
you’re not Ranking on Google
So if you’re
frustrated with the performance of your website and need to quickly follow
abreast of solutions to repair it, you’ve come to the proper place
1. Competitors
Let’s be
realistic. Some industries are more crowded than others, and a few of your
competitors may have an enormous marketing budget behind them. that's why
you'll not get on the primary page of your main keywords.
How
are you able to check for competitors?
A simple
Google look for your main products or services will offer you a thought of the
dimensions and weight of your competition.
Take a glance
at the search below for “Keyword Find”.
As you can
see, the amount of results is ridiculous (over 756 Pages). Although many of
those results aren't relevant, it still competes with DFS, Argos, and Dreams.
These are all huge organizations, and therefore the chance that you simply have
the tiny business website on the primary page is practically nil.
How
to affect competitors?
You can
attempt to specialise in a selected segment of your target market.
Rather than
trying to rank the keyword “Keyword Find”, you'll target an area audience, like
“Keyword Find - Kuldipsinh”.
If you're
trying to find a smaller market, there's less competition and more chance of
getting a better ranking for that geographic location.
Another
option would be to seek out a distinct segment within your industry. rather
than checking out “Keyword Find”, you'll choose “Seo job Description”.
There is much
less competition for more specific searches, and you've got a far better chance
of performing well in search results.
You have to
be realistic, and if all of your competitors are large organizations, you'll
got to adjust your strategy.
2. Google Has Not Indexed Your Site
If you've got
a replacement website and it’s not exposure on Google, it's going to be because
Google hasn’t listed it yet.
How to know
if your site is indexed
How to
determine if the web site is indexed or not?
You can
determine by using the subsequent prefix during a Google search.
site:
yoursite.com (without the “www.” and “/”)
If you'll see
that your site appears in search results and is at the highest, you don’t need
to worry that. This suggests that you simply are indexed. Usually, you’ll see
an entire list of all of your sites, and that’s what you expect.
On the
opposite hand, if it’s not at the highest or isn’t exposure, Google probably
hasn’t indexed your site yet.
How to index your website on Google?
Google should
eventually find your site anyway, but it could take a couple of weeks. Also, if
something is wrong together with your site, you won’t know until weeks later.
The best
you'll do is add your site to the Google Search Console (formerly Google
Webmaster Tools) and supply them together with your sitemap.
This will
tell Google which pages you would like to seem within the search results and
speed up the method. It’ll also inform you if there's a technical error on your
site.
3. Meta Tags Not Optimized
Search engines use metadata to search out what your site is. Each of your sites will have its own set of Meta tags and may be optimized to explain the content of that page.
Some of this
information will appear in search results, so you ought to skills to vary it,
because it is typically the primary thing visitors see before clicking on your
site.
Your title
tags and Meta descriptions.
How are you able to check you metadata?
You can use
this tool to gather an inventory of your pages, along side your Meta tags.
Simple, paste your URLs within the box and click on submit. You’ll download the
complete list and see what Google can see.
As long as
you're employing a content management system like WordPress, you'll have access
to update your Meta tags very easily using the settings on each page.
How to optimize your title tags?
Your title
tags are extremely important and can impact your program rankings, counting on
what you include within them. Here are some tips:
- Include the
keywords you would like to rank for your website.
- Keep the
length below 55 characters to stop search engines from reducing it
- Use a syntax like “What Is Search Engine Optimization?” rather than “Seo | Search engine optimization | Digital Marketing”
Also Read: What Part of the SEO Process is Hardest for You?
How to optimize Meta descriptions?
Your Meta
descriptions don’t count towards your rankings, but they are doing count
towards your click-through rate. In order that they are important. Here are
some tips:
- Ask a
question? This is often honest thanks to attract your potential visitor, for instance.
Why is my site not ranked on Google?
- Keep the
length below 155 characters to stop search engines from reducing it
- Include a call to action or a telephone number to form it easier for people to succeed in you.
4. No High-Quality Backlinks
The backlinks
are exactly what they appear. LINKS that time BACK to your website.
The quality
and volume of your backlinks may be a good sign of how trustworthy and reliable
your website is. Search engines take this under consideration when including
your site in search results.
Quality is
far more important than quantity when it involves getting backlinks. A link
from a relevant website in your niche is far more valuable than 100 low-quality
website links.
How to check backlinks in our site?
There are
some tools which will show you which of them sites are linked to yours.
Free Backlink
Checker may be a free tool that gives an inventory of web sites with links to
yours.
Open Site
Explorer, Majestic SEO, and Ahrefs are paid services that provide more metrics
and show which links are the foremost powerful.
You can
usually start a free trial to check the software.
How to build high-quality backlinks?
Over time,
you'll naturally get some links from other sites. However, you can't trust
this.
How to earn backlinks
If you
specialise in providing valuable, high-quality content, your chances of
exposure will increase. As long because the elements on the page are optimized
as discussed in steps 4 and 5, more people will find your site and need to link
back thereto .
You can also
contact other website owners in your space and share your content with them. I
hope they reconnect. At the very least, you'll ask if they might allow you to
write down content for your website and include a backlink thereto.
5. Poor Page Load Speed
Google expects
your site to load quickly to stay its users happy. Meaning but 5 seconds. for
extended and you'll risk being penalized by Google.
How to test
the speed of a website?
You can
determine how long it takes to load your site by visiting GT Metrix and entering its URL. It’ll offer
you a time, and as long because it is a smaller amount than 5 seconds, you'll
be fine.
How to speed up the loading time of a Your Quality website?
Along with
the loading speed in seconds, it also provides a score of 100 and therefore the
exact issues together with your website.
You can
follow the relevant steps to speed up your site. this might involve,
- Take
advantage of browser cache
- Optimizing
images
- Enable gzip compression
Final thoughts
Ranking in Google is like playing a video game.
If you've got
technical issues sort of a broken controller, then you’re never getting to win
regardless of how hard you are trying. It’s an equivalent together with your
website. you would like to repair severe technical problems like rogue
“noindex” meta tags and crawl blocks before playing the sport .
From there,
it’s critical to know the extent you’re playing at and therefore the strength
of your opponents. Some levels are easy because your opponents are weak. Others
are difficult because they’re strong.
Do you find
it difficult to urge to the primary page of Google? Now that you’ve read the
article, does one feel a touch clearer about what to do? i might wish to know
your opinion, allow us to know within the comments below.
Just remember
that it’s often worth making an attempt to finish difficult levels because
unlocking that achievement are often a game-changer for your business.